Our mothers, our grandmothers,
our flavours as a precious inheritance.
Our land as a heritage
to preserve and reinterpret.
Rich gestures, filled with centuries of practice.
Words and scents shaping the soul of those who have experienced it.
Bashfully, simply, poetically.

Le nostre mamme, le nostre nonne, i nostri sapori come eredità preziosa.
La provincia come patrimonio da conservare e rivisitare.
Gesti ricchi, gesti che contengono secoli di esperienza.
Parole e profumi che segnano profondamente l’anima di chi li ha potuti vivere.
Timidamente, semplicemente, poeticamente.

APRIL 17-22  H 10,30 -19,00

OPEN EVENING EVENT: WEDNESDAY, APRIL 18,
20,00-23,00: FOLKFORMAMASPERFORMANCES

LAMBRETTO ART PROJECT
VIA CLETTO ARRIGHI, 19
LAMBRATE VENTURA
MILANO

PROJECTS
+FOLKFORMAMASGRAPICH
+FOLKFORMAMASFOOD
+FOLKFORMAMASLAB

GUEST INSTALLATION
+”FOLK|LORE” BY MAURO VECCHI

PERFORMANCES WITH:
MAMAS

CURATORS:
OFFICINA TEMPORANEA

THANKS TO:
ETABETA
CREATIVE BOX
DIGITALPUNTOSERVICE
IMMOVILLIMOOD
NETRIBEGROUP
CATOZZI POLTRONE SRL

www.kalimera.it/folkformamas

[ BACKSTAGE VIDEO ]

Kalimera created the whole brand image of Ahurapura. Proceeding from a styleguide, the production includes logos, packaging, below the line, p.o.p.

Shaped forms recall to the architectural structure of the building, and details as the moquette’s cut break the big prismathic volume. Space is divided into three functional parts that split visitors’ fluxes and create order in such a big space. The hall is in a open space which hosts a lounge zone and the reception, where people could relax and read informations about Confindustria, set on black panels that guides visitors to counter. Behind white wings there is the conference room, divided from the rest of the space as being acustically isolated.